Head of Marketing & Revenue Operations
Roverd • Full-time • Oct 2024 - Present • Netherlands (Remote)
- Architecting Revenue Infrastructure: In close collaboration with the C-Level, designing and implementing the company's revenue operations framework. This involves structuring data flows and systems across marketing, sales, and finance to ensure accurate and holistic revenue attribution.
- Marketing & Revenue Technologist: Building and maintaining the company's BI system and developing a comprehensive attribution tracking system from website to CRM to BI.
- CRM & Automation: Setting up, integrating, and organizing the sales CRM, ensuring seamless data flow between the marketing engine, CRM, and BI systems.
- Lead Generation: Architecting and implementing automated lead generation workflows and cold email infrastructure.
- Revenue Strategy: Collaborating with the CEO and CTO on company strategy and positioning, with a focus on optimizing the entire revenue lifecycle.
- Performance Marketing: Google ads, Meta ads, etc.
- Content Marketing: SEO (incl. programmatic) & Social Media
- AI driven workflows
Head of Marketing Operations
cam4.com • Full-time • Jan 2023 - Sep 2024 • 1 yr 9 mos • Remote
- Responsible for the technical maintenance, vision & improvement of the entire marketing stack, including email marketing systems (Sendgrid + Ongage).
- Collaborated with the data team to feed the marketing automation engine with data from Snowflake & Hex.
- Developed triggers and actions for browser push notifications, in-app messages, and transactional emails within a custom Django application.
- Built workflow automations for the North American and international marketing teams.
- Championed and implemented marketing attribution tracking for the company.
Head of Marketing
Nuvolos • Full-time • Mar 2022 - Jan 2023 • 11 mos • Switzerland (Remote)
- Collaborated with C-level executives to set marketing strategy and objectives.
- Architected and implemented the technical framework for marketing and revenue attribution across the website, CRM, and data warehouse.
- Developed and executed a user-generated, content-centric marketing and SEO strategy, including programmatic SEO initiatives.
- Drove early-stage go-to-market (GTM) campaigns and managed performance marketing efforts to support sales in lead acquisition.
- Hired and managed a technical writer to scale content creation.
Marketing Technologist & Regional Manager
cam4.com • Full-time • Mar 2019 - Mar 2022 • 3 yrs 1 mo • Remote
- Evolved into a primary technical marketing role while still overseeing the DACH regional team.
- Set strategy and objectives in collaboration with the DACH Director.
- Implemented and ensured marketing and revenue attribution for the DACH market.
- Built a custom in-house CRM and BI tool to manage critical data on models and earnings.
- Drove traffic through experimental satellite websites.
- Utilized full-stack development skills to create a safe-for-work version of the main platform, improving conversion rates through A/B testing and signup flow optimization.
- Maintained a consistent 50% YoY sales growth in the DACH market.
Regional Manager
cam4.com • May 2015 - Mar 2019 • 3 yrs 11 mos • Remote
- Led a team of 7 responsible for user and model acquisition, activation, and retention in the DACH market.
- Hired, managed, and developed regional teams across support, marketing, and success.
- Managed and improved the local model bonus program.
- Grew local SEO and content marketing initiatives, including a YouTube channel with over 5 million views and 25k subscribers.
- Represented the company at industry events and secured local event sponsorships and brand partnerships.
- Achieved 50% YoY sales growth in the DACH market.