Head of Marketing
Roverd • Oct 2024 - Present • Netherlands (Remote)
Head of Marketing Operations
cam4.com • Jan 2023 - Sep 2024 • Remote
- Developed and maintained a custom marketing automation engine in Django, processing data from Snowflake and Hex to trigger personalized user communications (email, push, in-app).
- Pioneered and implemented the company's first marketing attribution tracking & model, providing clear insights into channel performance and informing budget allocation.
- Built and scaled workflow automations for North American and international marketing teams, saving hundreds of hours in manual work per month.
- Served as a key technical resource in the leadership team's initiative to adopt AI across marketing functions.
Head of Marketing
Nuvolos • Mar 2022 - Jan 2023 • Switzerland (Remote)
- Architected the marketing operations framework and data flow for a customer journey-based funnel.
- Established the analytics and reporting infrastructure (GTM, GA4) to support a data-driven content and SEO strategy.
- Collaborated with the product team to instrument and launch a free trial, defining key activation metrics and user onboarding communication triggers.
- Managed the technical integration of all marketing and sales platforms, ensuring seamless data capture and flow for performance analysis.
Regional Manager
cam4.com • May 2015 - Mar 2022 • Remote
- Developed an in-house CRM and BI tool to manage creator data, track earnings, and analyze performance, directly contributing to strategic decisions that resulted in 50% YoY regional growth.
- Engineered and launched satellite websites using PHP and Javascript to capture niche traffic, integrating a compliant age verification system and optimizing user flows.
- Implemented a full-stack A/B testing framework to systematically improve signup funnels and conversion rates.
- Automated key operational and marketing workflows, enabling a small team to manage a large, high-growth region effectively.