About Me

Marketing Operations Manager | Berlin, Germany

I'm a technical marketer with 11+ years of experience in high traffic environments (B2B and B2C).

What is a Technical Marketer?

A Technical Marketer is the bridge between creative strategy and software engineering. While your marketing team focuses on the message, I architect the infrastructure that delivers it.

Too many companies drown in disconnected data and manual spreadsheets. I build the systems - integrating CRMs, analytics, and automation - that turn messy data into a single source of truth, proving exactly which efforts drive revenue.

Experience

Head of Marketing

  • Company: Roverd
  • Duration: Oct 2024 - Present
  • Location: Netherlands · Remote

Head of Marketing Operations

  • Company: cam4.com
  • Duration: Jan 2023 - Sep 2024 (1 yr 9 mos)
  • Location: Remote
  • Summary:
    • Developed and maintained a custom marketing automation engine in Django, processing data from Snowflake and Hex to trigger personalized user communications (email, push, in-app).
    • Pioneered and implemented the company's first marketing attribution model, providing clear insights into channel performance and informing budget allocation.
    • Built and scaled workflow automations for North American and international marketing teams, saving hundreds of hours in manual work per month.
    • Served as a key technical resource in the leadership team's initiative to adopt AI across marketing functions.

Head of Marketing

  • Company: Nuvolos
  • Duration: Mar 2022 - Jan 2023 (11 mos)
  • Location: Switzerland · Remote
  • Summary:
    • Architected the marketing operations framework and data flow for a customer journey-based funnel.
    • Established the analytics and reporting infrastructure (GTM, GA4) to support a data-driven content and SEO strategy.
    • Collaborated with the product team to instrument and launch a free trial, defining key activation metrics and user onboarding communication triggers.
    • Managed the technical integration of all marketing and sales platforms, ensuring seamless data capture and flow for performance analysis.

Regional Manager

  • Company: cam4.com
  • Duration: May 2015 - Mar 2022 (6 yrs 11 mos)
  • Summary:
    • Developed an in-house CRM and BI tool to manage creator data, track earnings, and analyze performance, directly contributing to strategic decisions that resulted in 50% YoY regional growth.
    • Engineered and launched satellite websites using PHP and Javascript to capture niche traffic, integrating a compliant age verification system and optimizing user flows.
    • Implemented a full-stack A/B testing framework to systematically improve signup funnels and conversion rates. * Automated key operational and marketing workflows, enabling a small team to manage a large, high-growth region effectively.

Indie Projects

Here are some recent indie developer projects I'm working on in my spare time. Small(ish) indie projects like this always push me to learn more about the web, programming and marketing (such as SEO).

  • bestscrapingtools.com (Directory of web scraping tools)
    • Motivation: Building custom AI Agents required me to look deeper into web scraping (most useful ai agents need to be able to browse the web effectively). At first I built everything myself from scratch, which was very inefficient. Looking for proprietary solutions to speed up my work, I discovered a vast landscape of amazing tools and services for searching, scraping and crawling the web. Since I always wanted to build my own directory I just went ahead and did it.
    • Technologies: Python/Django, OpenAI (api), keysearch.io (for SEO research)
  • gemmabot.co (Embed your own AI Chatbot trained on your own data)
    • Motivation: Building custom internal company chatbot/agent prototypes I noticed that I was always doing the same thing again and again (setting up RAG infrastructure, chatbot UIs, background jobs, improving LLM system instructions, changing models, etc. etc.). Building gemmabot.co I was scratching my own itch. What used to take me 1-2 days now takes only 1 hour, while keeping the same quality, control and flexibility. I use it mainly for myself, but it also has a public subscription.
    • Technologies: Python/Django, Weaviate (Vector Database), Celery, Docker Swarm, HTMX, Various LLM providers: OpenAI, Anthropic, Gemini
  • leadsourcefinder.com (Directory of B2B sales tools and lead databases)
    • Motivation: I built a lead discovery to cold email automation workflow. In order to be effective with B2B cold email it's important to verify & enrich contact information. This lead me down a path of collecting and organizing the best lead sources and sales tools, which I turned into a directory (since I already had the codebase from bestscrapingtools.com ready).