Hi, I'm Jan

I'm a marketer turned programmer / MarTech engineer.
On this blog I write about Digital Marketing, Marketing Automation, Programming & AI.
Or whatever else I want to write about.

Recent Articles

I write about Digital Marketing, Marketing Automation, Programming & AI.

  2025-05-11

Why You Should Use Python's Dataclasses Over Dicts or Custom Classes

A quick and dirty dive into Python's dataclasses to show you how to replace cumbersome dicts and verbose custom classes for cleaner and more efficient code. Simplify your data structure handling.

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  2025-04-25

The hidden trap in digital marketing: How cutting upper-funnel budget may kill your ROI

Learn how to optimize for ROI across ALL your marketing campaigns by seeing them holistically.

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